Opinion Leader Development & Management
Our expertise in Opinion Leader Development can help you create robust and insightful relationships with all key stakeholders and influencers. The current healthcare environment requires knowledge of multiple channels and expertise in building trusting relationships. We will support you in this process; initially through the identification of existing and potential Opinion Leaders (using pre-defined and pre-agreed criteria), providing ‘Hierarchy-of-Influence ‘ mapping and the development, population and monitoring of your Opinion Leader database.
From this, we cultivate the right Opinion Leaders into key advocates for your brand; and identify and manage the flow and method of onward communication (and endorsement) using a range of appropriate and timely activities such as:
- advisory boards
- working parties
- focus groups
- editorial advisors
- conference/meeting presenters
.......the outcome being to empower key influencers to confidently communicate positive messages - for the benefit of your brand.
Mount Scipetts Wood Farm, Blackbird Lane, Forest Green Road, Holyport, Maidenhead